Live Nation Australia, a Live Nation Entertainment company, has today announced an exclusive partnership with Australian activewear brand JAGGAD.
The partnership, which fuses music and health in unique and exciting ways, will see a series of collaborations with strong Australian and international female artists, as well as the creation of fitness and wellness content, and a range of music-related promotions.
The partnership kicks off with its first artist collaboration featuring fearless Sydney DJ and producer DJ Tigerlily. Tigerlily will appear as the face of two bold new JAGGAD collections, the first of which, Power Play, launches today on jaggad.com.
JAGGAD Co-Founder Michelle Greene describes how the partnership will showcase unstoppable female artists who embody the JAGGAD brand values and will harness the power of music to inspire people to live an active and healthy life, with confidence.
“By teaming up with Live Nation and some of the biggest female forces in music, we hope to inspire women everywhere to live unstoppable lives. Tigerlily embodies the true spirit of this partnership - as well as being an iconic force in dance music, she is a wellness enthusiast that let’s nothing get in the way of living a healthy and active life.” said Greene.
The partnership will also incorporate the recently launched JAGGAD Studio, an online fitness hub offering easily accessible, free workouts for anyone to try in the comfort of their home, backyard or in the great outdoors. The platform features a wide range of workouts including yoga, HIIT, boxing and meditation, all led by professional JAGGAD trainers. The DJ Tigerlily collaboration will include two online workouts designed by trainer Tanya Poppett, accompanied by workout playlists personally curated by Tigerlily.
A Live Nation study undertaken earlier this year found that live music, health and wellness are intrinsically linked. The study, ‘Fuelled by Live: The Fit Fan’, found that live music fans highly value and are engaged in all areas of health and wellness, including physical, mental and emotional health. Additionally, nine in 10 fans agree that live music and exercise are equally important for their mental health. Through the partnership, Live Nation and JAGGAD are looking forward to further exploring the relationship between music and wellness, both mental and physical, and the unique opportunities to bring the two together.
Kim Friedlaender, Business Development Director, Brand & Marketing Partnerships at Live Nation said: “We are thrilled to be welcoming JAGGAD into the Live Nation partnership family. JAGGAD are a forward-thinking Australian business and we love that they genuinely live their brand values when it comes to inclusivity, diversity and empowering women. This partnership was born out of a shared love for live music and a shared excitement about the power of combining music and health.”
Launching today, POWER PLAY - new limited-edition collection available at JAGGAD.COM #JAGGADFEATDJTIGERLILY @teamjaggad @djtigerlily @livenationoznz.