The Roots Announce 13th Annual Roots Picnic Virtual Experience
Partners include Live Nation Urban and Michelle Obama’s organization When We All Vote
In partnership with Michelle Obama’s national, nonpartisan nonprofit organization, When We All Vote, The Roots are launching the 13th Annual Roots Picnic as a virtual broadcast experience on Saturday, June 27th, exclusively on YouTube. Michelle Obama’s When We All Vote and The Roots have a common goal, to educate and inspire communities to use their voices and vote to make a difference.
Hosted by Questlove, Black Thought, and Michelle Obama, the picnic will be filled with performances by hip hop, R&B, and gospel artists with the goal of engaging and reaching 500,000 eligible voters. Performances include The Roots, H.E.R., Lil Baby, Roddy Ricch, SZA, Kirk Franklin, Snoh Aalegra, Earthgang, G Herbo, Polo G, D Nice, and Musiq Soulchild (backed by The Roots). There will also be appearances by Michelle Obama, Lin Manuel Miranda, Chris Paul, Tom Hanks, Liza Koshy, Kerry Washington, Tracee Ellis Ross, Janelle Monáe, and Elaine Welteroth. In addition to music, this event will include pre-recorded segments with musicians, athletes, social media influencers, When We All Vote Co-Chairs, and The Roots sharing one simple call to action: register to vote.
When We All Vote volunteers will sign up to text voters throughout the show through Outvote, a web and mobile organizing platform used to reach unregistered voters. Starting today and continuing throughout the broadcast, fans can register to vote at https://weall.vote/rootspicnic or by texting ROOTS to 56005.* Throughout the broadcast, a link in the live chat section will allow fans to register to vote in real-time while enjoying the show.
Subscribe to The Roots official YouTube channel and tune into the broadcast stream on June 27th.
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